When it comes to website development, many business owners are so focused on the technical side of things that they forget the aesthetics. While the layout, verbiage, code, and functionality are equally important, a website with well-executed aesthetics will make visitors stick around. One of the most important aspects of any website is the visual design. (First impressions for the … Read More
Part 1: Capturing the Cheer of the Holiday Season in the Office The holiday season is upon us, and it’s time to break out the mistletoe and camera! Whether you’re a small business owner, a marketer, or just someone who wants to spread some cheer in the office, there are plenty of opportunities to get creative with your holiday photography. … Read More
Bad profile pics – we’ve seen them all! The “overhead puppy eyes” shot. The “I’ll just crop myself out of this photo with my ex” shot. The “I don’t like how I look so I’ll use this photo of me from really far away” shot. The “this photo is super old and pixelated” shot. And the “I’m uncomfortable in my … Read More
I shoot a lot of professional portraits for all types of professionals, ranging from tech minds and wealth advisors through to dancers and scientists. Every company is unique, so every photo shoot we plan is designed to meet the individual clients’ specific vision. We give styling and photo prep guidance, execute the photo shoot, select final images, and then we … Read More
1. Headshots feature the real people behind your company. Companies that display ZERO photos of their team can often come off as distant and abstract. Showing the real people behind your business… through the use of staff headshots and team photos.. allows your clients to develop a trusting connection with your team before even meeting in person. 2. Give your … Read More
While most teams hover between 5 to 20 individuals, larger teams do need a bit more planning and attention. What does your typical headshot session look like from the beginning planning stages, through photo day, and on to final file delivery? Here I will walk you through my unique process at Kelly Heck Photography, and I will add helpful notes … Read More
The other day, I had a phone consult with an inquiry that was like many other conversations I have had… Client: “I need a headshot… do you have any openings today or tomorrow?” I have noticed a strong correlation between timeline and budget. That is, one’s budget is dramatically lower when the service or product is needed “yesterday“. When an … Read More
Tethered photography is the process of connecting your camera to a computer, laptop, or other screen via a cable (or wireless app). It allows you to preview your photos full screen (and back them up to your harddrive) on the fly. Viewing images on a large screen (compared to the little LCD screen on the back of the camera) allows you … Read More
This is a repeat question I receive from friends and family, but it’s a hard one for me to answer. I work with professional camera bodies that alone cost several thousand dollars, and individual lenses that can each climb well above $1,000 each. Most likely, that is not the level of camera that you are in the market for! So … Read More
As a professional, you need a headshot. A decent headshot may help get you get noticed. A professional quality headshot though, that might just help you be remembered. What impression do you want your headshot to have on… a potential employer… a possible partner… a colleague? A headshot taken by a professional puts you in an ideal position to stand … Read More
You’re staring down the barrel of a camera lens like that of a gun… petrified, stiff, and awkward… what do you do? Even though posing you is MY my job, I am not always there with you when photo opportunities arise. So when you don’t have access to your photog, think about flow posing. The idea of “Flow Posing” is … Read More
“It’s not what you upload, it’s the strategy with which you upload.” This post is under the assumption that you HAVE or are about to produce a sweet promo video or marketing video of some kind. You have invested in an awesome new video to share with the world. Make sure you use that video to the max! Your video … Read More
The biggest obstacle preventing you (and most people) from getting in the photos is… YOURSELF! But this is normal. Most adults prefer to hide from the camera. (And believe me, I have been in that place too.) But wouldn’t you prefer to love your portraits? To love your portraits so much that you… cannot wait to share them with the … Read More
A personal branding photography session needs a little pre-planning for best results. And though professional portraiture is a MUST in your visual branding, a photo session like THIS it is not solely about portraiture. Many PBP customers book continuous photo shoots… quarterly, every-other-month, and even monthly. So developing fresh ideas is very important to building variety in your photography portfolio. … Read More
Photographs play a huge role in your visual identity. You might feel stuck about what imagery to create. Luckily, your world is full of interesting visuals that you can share. The right visuals help your audience get to KNOW, LIKE, and TRUST you. Following are 5 categories of photos and portraits you need to advertise effectively. 1. Portraits Because your … Read More