“It’s not what you upload, it’s the strategy with which you upload.” This post is under the assumption that you HAVE or are about to produce a sweet promo video or marketing video of some kind. You have invested in an awesome new video to share with the world. Make sure you use that video to the max! Your video … Read More
The biggest obstacle preventing you (and most people) from getting in the photos is… YOURSELF! But this is normal. Most adults prefer to hide from the camera. (And believe me, I have been in that place too.) But wouldn’t you prefer to love your portraits? To love your portraits so much that you… cannot wait to share them with the … Read More
A personal branding photography session needs a little pre-planning for best results. And though professional portraiture is a MUST in your visual branding, a photo session like THIS it is not solely about portraiture. Many PBP customers book continuous photo shoots… quarterly, every-other-month, and even monthly. So developing fresh ideas is very important to building variety in your photography portfolio. … Read More
Photographs play a huge role in your visual identity. You might feel stuck about what imagery to create. Luckily, your world is full of interesting visuals that you can share. The right visuals help your audience get to KNOW, LIKE, and TRUST you. Following are 5 categories of photos and portraits you need to advertise effectively. 1. Portraits Because your … Read More
A business owner has endless opportunities every day to share bits and pieces of what makes their company special. But I can’t expect you to have a pro photographer available 24/7! Let’s go over 5 techniques to help you improve that next smartphone shot so that you have the confidence to post your best DIY photos yet! 1. Clean your … Read More
Your audience wants to connect with YOU. Photography (and videography) are the best tools to foster that connection. And as business continues to move online, the importance of quality photography continues to skyrocket. Visual media makes a noticeable impact time and time again. Marketing your business with real, true photographs of you, your business, your team, your products, your services, … Read More
Many cameras and most smartphones offer the option to display a grid over your viewfinder, and for good reason. The “Rule of Thirds” is a golden rule for composition in photography, fine art, and graphic design. So what is “The Rule of Thirds” in photography? In photography, the rule of thirds is a method of composing the subjects in your photograph. The frame … Read More
Drawing in new and return customers is the sign of a successful marketing campaign. It is proven time and time again that photography is one of the #1 tools to strategically connect with your audience. Let’s break it down: Winning new customers has a lot to do with trust. To build trust, you must build a deeper connection. REAL photographs … Read More
7 Questions to Plan a Successful Photo Shoot Photographs are a must-have in any marketing plan. You’ve built and nurtured your business, so it is important that you partner with a photographer that understands your needs. How do you go about finding and hiring the RIGHT photographer? Unsurprisingly, the number one question that inquiries can think to ask is “how … Read More
Hi guys! I’m Kelly Heck, and B2B photographer in the central Maryland area, and I love helping entrepreneurs and business owners look their absolute best! Lighting is my first love, but great lighting is not just limited to photography… Video calls are becoming more and more popular, especially with COVID-19 pushing work-from-home. We have access to many free video call … Read More
In the face of uncertainty due to cancellations and business closures, many small business owners and entrepreneurs are faced with difficult choices and challenges. This is a time when many people are feeling the weight of the world, and it seems a good time to give up, to stop trying, and to wait this one out. But we cannot make … Read More
Instagram is an incredible platform to showcase photographs that represent you and your business and/or interests. An interactive addition to Instagram is Instagram Stories, paired with Story Highlights. Story Highlights create an easy way to archive and categorize your favorite story posts to last forever as well as add a personal touch to your Instagram profile! Instagram Stories is a … Read More
We all need to market ourselves like experts in this over-saturated world, but it’s easy to get hung-up on what to photograph. I LOVE Personal Branding Photography. And I feel that the best way to market yourself is through photography. I’m not biased at all. 🙂 As a professional photographer, my recommendation is to brainstorm scenarios that would help tell … Read More
This last “Q&A Friday Introductions” on our social platforms stirred up a long response. The question was: Q: What thoughts and concerns I had while designing my website? My answer was long enough so that I decided to interject it into a “Marketing To The MAX” series article. Redoing your own website is a consuming task for any business owner … Read More
Much of your story is in hidden in the details. My dad is a woodturner. He takes blocks of wood and “turns” them into gorgeous bowls, ornaments, writing pens, and other handcrafted products. Dad posts photos of his finished pieces on his Etsy.com shop and his website, douglasheckturnings.com (which I just redesigned for him). Until very recently, my Dad only … Read More