Many cameras and most smartphones offer the option to display a grid over your viewfinder, and for good reason. The “Rule of Thirds” is a golden rule for composition in photography, fine art, and graphic design. So what is “The Rule of Thirds” in photography? In photography, the rule of thirds is a method of composing the subjects in your photograph. The frame … Read More
Drawing in new and return customers is the sign of a successful marketing campaign. It is proven time and time again that photography is one of the #1 tools to strategically connect with your audience. Let’s break it down: Winning new customers has a lot to do with trust. To build trust, you must build a deeper connection. REAL photographs … Read More
7 Questions to Plan a Successful Photo Shoot Photographs are a must-have in any marketing plan. You’ve built and nurtured your business, so it is important that you partner with a photographer that understands your needs. How do you go about finding and hiring the RIGHT photographer? Unsurprisingly, the number one question that inquiries can think to ask is “how … Read More
Hi guys! I’m Kelly Heck, and B2B photographer in the central Maryland area, and I love helping entrepreneurs and business owners look their absolute best! Lighting is my first love, but great lighting is not just limited to photography… Video calls are becoming more and more popular, especially with COVID-19 pushing work-from-home. We have access to many free video call … Read More
In the face of uncertainty due to cancellations and business closures, many small business owners and entrepreneurs are faced with difficult choices and challenges. This is a time when many people are feeling the weight of the world, and it seems a good time to give up, to stop trying, and to wait this one out. But we cannot make … Read More
Instagram is an incredible platform to showcase photographs that represent you and your business and/or interests. An interactive addition to Instagram is Instagram Stories, paired with Story Highlights. Story Highlights create an easy way to archive and categorize your favorite story posts to last forever as well as add a personal touch to your Instagram profile! Instagram Stories is a … Read More
We all need to market ourselves like experts in this over-saturated world, but it’s easy to get hung-up on what to photograph. I LOVE Personal Branding Photography. And I feel that the best way to market yourself is through photography. I’m not biased at all. 🙂 As a professional photographer, my recommendation is to brainstorm scenarios that would help tell … Read More
This last “Q&A Friday Introductions” on our social platforms stirred up a long response. The question was: Q: What thoughts and concerns I had while designing my website? My answer was long enough so that I decided to interject it into a “Marketing To The MAX” series article. Redoing your own website is a consuming task for any business owner … Read More
Much of your story is in hidden in the details. My dad is a woodturner. He takes blocks of wood and “turns” them into gorgeous bowls, ornaments, writing pens, and other handcrafted products. Dad posts photos of his finished pieces on his Etsy.com shop and his website, douglasheckturnings.com (which I just redesigned for him). Until very recently, my Dad only … Read More
When my friend Carolyn Edlund, owner of ArtsyShark, asked me to collaborate on some projects, I was so excited and honored! One of the tasks I was in charge of was a guest blog post to share with her audience “How Artists Can Look Their Best in Photos”. And how perfect since I had a whole series just focused on … Read More
This week I have made a Facebook page banner, Facebook event banners, Instagram graphics, an email header, a photo collage, a flyer that I needed in printable PDF as well as JPEG formats… And I did it all without an image editing program. For a few years now, I have been using a website, www.Canva.com along with my other arsenal of image editing and design tools. … Read More
Hey guys, today I want to talk to you about a topic that may shift your perspective on marketing, especially how it relates to the images you market with… Many of you, my lovely followers, are entrepreneurs, influencers, bloggers that need to create unique content that shares your brand’s story with the world. A portfolio of imagery for your marketing takes a significant amount of … Read More
In my mindset, every marketing effort taken should be made with the ROI in mind – “Return On Investment”… Time and money are two things that disappear quickly, so I want to make sure every second and every penny is used wisely. And to do that, I utilize Organic SEO – “Search Engine Optimization”. I get leads, and book photo … Read More
The last several months have been all about how to look your very best, through tips on achieving a genuine smile… posing … finding beautiful light… color choices… what to wear… camera angles… hair and makeup… pampering yourself… communicating your goals… now it’s time for the final ingredient of your delicious new photos… CONFIDENCE. What’s the most frequent comment my clients make? “I HATE having my photo taken…” This is … Read More
Let’s have a typical “new client lead” conversation… Potential Client: *ring* *ring* Kelly: “Hi, Kelly speaking…” Potential Client: “Hi, I need a photographer!” Kelly: “I’m your girl! I’d love to help. What kind of photography do you need?” Potential Client: “A portrait.” Now is the time where I get all excited and start asking questions… Wow, that’s a lot of questions, right? But it’s good. … Read More