The other day, I had a phone consult with an inquiry that was like many other conversations I have had… Client: “I need a headshot… do you have any openings today or tomorrow?” I have noticed a strong correlation between timeline and budget. That is, one’s budget is dramatically lower when the service or product is needed “yesterday“. When an … Read More
Tethered photography is the process of connecting your camera to a computer, laptop, or other screen via a cable (or wireless app). It allows you to preview your photos full screen (and back them up to your harddrive) on the fly. Viewing images on a large screen (compared to the little LCD screen on the back of the camera) allows you … Read More
This is a repeat question I receive from friends and family, but it’s a hard one for me to answer. I work with professional camera bodies that alone cost several thousand dollars, and individual lenses that can each climb well above $1,000 each. Most likely, that is not the level of camera that you are in the market for! So … Read More
As a professional, you need a headshot. A decent headshot may help get you get noticed. A professional quality headshot though, that might just help you be remembered. What impression do you want your headshot to have on… a potential employer… a possible partner… a colleague? A headshot taken by a professional puts you in an ideal position to stand … Read More
You’re staring down the barrel of a camera lens like that of a gun… petrified, stiff, and awkward… what do you do? Even though posing you is MY my job, I am not always there with you when photo opportunities arise. So when you don’t have access to your photog, think about flow posing. The idea of “Flow Posing” is … Read More
“It’s not what you upload, it’s the strategy with which you upload.” This post is under the assumption that you HAVE or are about to produce a sweet promo video or marketing video of some kind. You have invested in an awesome new video to share with the world. Make sure you use that video to the max! Your video … Read More
The biggest obstacle preventing you (and most people) from getting in the photos is… YOURSELF! But this is normal. Most adults prefer to hide from the camera. (And believe me, I have been in that place too.) But wouldn’t you prefer to love your portraits? To love your portraits so much that you… cannot wait to share them with the … Read More
A personal branding photography session needs a little pre-planning for best results. And though professional portraiture is a MUST in your visual branding, a photo session like THIS it is not solely about portraiture. Many PBP customers book continuous photo shoots… quarterly, every-other-month, and even monthly. So developing fresh ideas is very important to building variety in your photography portfolio. … Read More
Photographs play a huge role in your visual identity. You might feel stuck about what imagery to create. Luckily, your world is full of interesting visuals that you can share. The right visuals help your audience get to KNOW, LIKE, and TRUST you. Following are 5 categories of photos and portraits you need to advertise effectively. 1. Portraits Because your … Read More
A business owner has endless opportunities every day to share bits and pieces of what makes their company special. But I can’t expect you to have a pro photographer available 24/7! Let’s go over 5 techniques to help you improve that next smartphone shot so that you have the confidence to post your best DIY photos yet! 1. Clean your … Read More
Your audience wants to connect with YOU. Photography (and videography) are the best tools to foster that connection. And as business continues to move online, the importance of quality photography continues to skyrocket. Visual media makes a noticeable impact time and time again. Marketing your business with real, true photographs of you, your business, your team, your products, your services, … Read More
Many cameras and most smartphones offer the option to display a grid over your viewfinder, and for good reason. The “Rule of Thirds” is a golden rule for composition in photography, fine art, and graphic design. So what is “The Rule of Thirds” in photography? In photography, the rule of thirds is a method of composing the subjects in your photograph. The frame … Read More
Drawing in new and return customers is the sign of a successful marketing campaign. It is proven time and time again that photography is one of the #1 tools to strategically connect with your audience. Let’s break it down: Winning new customers has a lot to do with trust. To build trust, you must build a deeper connection. REAL photographs … Read More
7 Questions to Plan a Successful Photo Shoot Photographs are a must-have in any marketing plan. You’ve built and nurtured your business, so it is important that you partner with a photographer that understands your needs. How do you go about finding and hiring the RIGHT photographer? Unsurprisingly, the number one question that inquiries can think to ask is “how … Read More
Hi guys! I’m Kelly Heck, and B2B photographer in the central Maryland area, and I love helping entrepreneurs and business owners look their absolute best! Lighting is my first love, but great lighting is not just limited to photography… Video calls are becoming more and more popular, especially with COVID-19 pushing work-from-home. We have access to many free video call … Read More