Strategic Photo Planning for Brands That Mean Business
(Offered by Kelly Heck Photography)
Don’t just take pretty pictures… plan powerful ones.
You’ve got a business to run, a brand to build, and a voice to share. But if your marketing photos aren’t aligned with your message, your goals, or your audience… they’re just taking up space.
That’s where I come in. As your Photography Consultant, I’ll help you build a plan—for what to shoot, why it matters, and how to use every photo to support your business goals.
This isn’t just “prep.” It’s strategy, alignment, and confidence—with or without a scheduled shoot.
✔️ This Service is for YOU if…
You’ve had photos taken… and then never used them.
You don’t know what kind of photos you actually need.
You want your marketing to feel cohesive, intentional, and alive.
You’re launching something soon—and don’t want to wing it visually.
You’re not ready to book a shoot… but you want to feel ready when the time comes.
You don’t have to be ready. You just have to want it to work.
Most people wait until they feel ready to do a photo shoot.
But that’s usually too late.
By then, your marketing’s rushed. Your ideas are fuzzy. And your visuals? Disconnected.
This service was designed for the in-between moments—the “not quite ready but I know I need this” stage.
If that’s where you are… you’re exactly where you should be.
✔️ Choose Your Strategy Tier
I offer three levels of service, based on your goals and how deep you want to go.
TIER 1 | VIP Strategy Partner
Build a 6-12 month visual strategy that tells your story on purpose.
Includes:
- 3 Strategy Calls (onboarding, brainstorm, + strategy review)
- 15-20 Page Strategy Vault
- Master Shot List, Brand-Focused Guide, Platform Usage Guide, + 6mo Content Calendar
Bonus (choose one):
- $300 Credit Toward Tour Next KHP Shoot
- 3 Custom Lightroom Presets
- Photographer Scouting Service (for non-local clients)
Cost: $3,000.00
TIER 2 | Full Brand Strategy
Create a shoot plan that actually feels like your brand.
Includes:
- 2 Strategy Calls (onboarding + strategy review)
- 6-10 Page Visual Blueprint
- Custom Shot List, Mood/Style Direction, + 3mo Content Calendar
Bonus (choose one):
- $200 Credit Toward Tour Next KHP Shoot
- 3 Bonus Photo Retouches
- 1 Custom Lightroom Preset
Cost: $1,500.00
TIER 3 | Strategic Essentials
A small-but-mighty plan for people who already know what they need.
Includes:
- 1 Strategy Call (60 minutes)
- A 3-5 Page Strategy Guide (customized for your goals + platforms)
- Basic Usage Map + Post Ideas
Bonus (choose one):
- $100 Credit Toward Tour Next KHP Shoot
- 30-min follow-up support call
- 1 Bonus Image Retouch
Cost: $750.00
✔️ What You’ll Walk Away With
A strategy tailored to your brand, tone, and goals…
A clear photo usage plan across every platform…
A shot list designed to support your actual marketing…
And a renewed sense of confidence! (And maybe a little peace of mind!)
Ready to work smarter with your visuals?
Let’s create a photo strategy you can actually use—and feel damn good about.
Not sure which tier is right for you?
✔️ One last thing…
If you hate being in front of the camera… you’re in good company.
I’ve worked with hundreds of clients who told me the same thing.
Here’s the truth: You don’t need to be “photogenic.” You need to be seen.
Let’s make sure when you are, you’re ready.