Business owners and industry leaders often find themselves in the spotlight, whether through community involvement, speaking engagements, or interviews. To ensure you’re ready for these opportunities, it’s crucial to have an up-to-date Press Kit or Media Kit—both terms refer to the same essential resource.
The primary advantage of a press kit is its time-saving capability. By keeping necessary assets readily available, interested parties can access the information they need without relying on your immediate availability. This efficiency not only accelerates the process of press opportunities but also ensures that outdated assets don’t circulate through third parties.
In today’s digital age, storing and sharing your Press Kit digitally via your website is ideal. This ensures easy access and immediate availability. Unlike a traditional PDF or hardcopy Press Kit, a digital version allows you to update your assets on the fly. I recommend creating a dedicated webpage on your site for your Press Kit and strategically adding links, such as in the navigation menu or footer, to facilitate journalists’ easy access.
WHAT TO INCLUDE in your Press Kit
- Your Story:
- Your Personal Story
- Your Company Story
- Biographies:
- Your Biography
- Biographies of fellow Team Members beneficial to your media growth
- General “Quotes” for Articles:
- Quotes that can be used in articles or stories
- Logos:
- Variations for Dark Backgrounds
- Variations for Light Backgrounds
- SVG Format (Primary Preferred)
- PNG Format (Secondary Preferred)
- High-Resolution Photographs:
- Headshots
- Environmental Portraits
- Studio Portraits
- Candid Portraits
- Personal Branding Portraits
- Photos of Your Team:
- Group Shots
- Headshots of any fellow Team Members mentioned in Biographies
- Photos of Your Facility
- Photos of Your Community Involvement
- Product Images
- Videos:
- Explainer Videos
- About/Introductory/Promo Videos
- Audios:
- Radio Interviews
- Radio Commercials
- Podcasts
- Contact Information:
- Website Address
- Email Address
- Phone Number
- Social Links
- Product and/or Service Fact Sheets:
- Including facts, statistics, and case studies
- Awards & Recognitions
While all media types are beneficial, photographs are particularly valuable and versatile. Professional portraits enhance the appeal of your press kit, making it more likely for journalists and media outlets to feature you. Polished portraits not only convey professionalism but also build trust, recognition, and memorability, often overlooked benefits in the industry.
Setting yourself to a high standard through professional photography signals trustworthiness and leaves a lasting impression. In today’s marketing landscape, sticking in people’s minds is a big deal.
Prepare yourself for all opportunities. If you’re considering working with Kelly Heck Photography for your professional photo shoot, whether it’s your first time or your 10th photo-refresher, feel free to connect when you’re ready to plan your next portrait collection.
