Market Your Photos To The Max

In today’s digital landscape, visuals play a pivotal role in capturing audience attention and conveying brand messages effectively. While stock photos offer convenience, they often lack the authenticity and uniqueness that professional organizations strive to achieve. Even so, many website owners are still using cheap photos from stock websites that are either generic or poor quality. You have 2 seconds … Read More

When it comes to website development, many business owners are so focused on the technical side of things that they forget the aesthetics. While the layout, verbiage, code, and functionality are equally important, a website with well-executed aesthetics will make visitors stick around. One of the most important aspects of any website is the visual design. (First impressions for the … Read More

Part 1: Capturing the Cheer of the Holiday Season in the Office The holiday season is upon us, and it’s time to break out the mistletoe and camera! Whether you’re a small business owner, a marketer, or just someone who wants to spread some cheer in the office, there are plenty of opportunities to get creative with your holiday photography. … Read More

1. Headshots feature the real people behind your company. Companies that display ZERO photos of their team can often come off as distant and abstract. Showing the real people behind your business… through the use of staff headshots and team photos.. allows your clients to develop a trusting connection with your team before even meeting in person. 2. Give your … Read More

While most teams hover between 5 to 20 individuals, larger teams do need a bit more planning and attention. What does your typical headshot session look like from the beginning planning stages, through photo day, and on to final file delivery? Here I will walk you through my unique process at Kelly Heck Photography, and I will add helpful notes … Read More

Drawing in new and return customers is the sign of a successful marketing campaign. It is proven time and time again that photography is one of the #1 tools to strategically connect with your audience. Let’s break it down: Winning new customers has a lot to do with trust. To build trust, you must build a deeper connection. REAL photographs … Read More

Instagram is an incredible platform to showcase photographs that represent you and your business and/or interests. An interactive addition to Instagram is Instagram Stories, paired with Story Highlights. Story Highlights create an easy way to archive and categorize your favorite story posts to last forever as well as add a personal touch to your Instagram profile! Instagram Stories is a … Read More

This last “Q&A Friday Introductions” on our social platforms stirred up a long response. The question was: Q: What thoughts and concerns I had while designing my website? My answer was long enough so that I decided to interject it into a “Marketing To The MAX” series article. Redoing your own website is a consuming task for any business owner … Read More

Much of your story is in hidden in the details. My dad is a woodturner. He takes blocks of wood and “turns” them into gorgeous bowls, ornaments, writing pens, and other handcrafted products. Dad posts photos of his finished pieces on his Etsy.com shop and his website, douglasheckturnings.com (which I just redesigned for him). Until very recently, my Dad only … Read More

This week I have made a Facebook page banner, Facebook event banners, Instagram graphics, an email header, a photo collage, a flyer that I needed in printable PDF as well as JPEG formats… And I did it all without an image editing program. For a few years now, I have been using a website, www.Canva.com along with my other arsenal of image editing and design tools. … Read More

Hey guys, today I want to talk to you about a topic that may shift your perspective on marketing, especially how it relates to the images you market with… Many of you, my lovely followers, are entrepreneurs, influencers, bloggers that need to create unique content that shares your brand’s story with the world. A portfolio of imagery for your marketing takes a significant amount of … Read More

In my mindset, every marketing effort taken should be made with the ROI in mind – “Return On Investment”… Time and money are two things that disappear quickly, so I want to make sure every second and every penny is used wisely. And to do that, I utilize Organic SEO – “Search Engine Optimization”. I get leads, and book photo … Read More