FEATURED PHOTO SHOOTS | TIPS & EDUCATION | LOVE & LIFE
Drawing in new and return customers is the sign of a successful marketing campaign. It is proven time and time again that photography is one of the #1 tools to strategically connect with your audience. Let’s break it down: Winning new customers has a lot to do with trust. To build trust, you must build a deeper connection. REAL photographs … Read More
A few years back, I photographed a lovely young woman named Abby to celebrate her senior year. Today, I returned to the B. Family to photograph her younger sister, and a second graduate – Samantha! And what a treat this was to work and create photo-magic together. Sam knew she wanted to incorporate two important places close to her heart … Read More
Christopher is a 2020 High School Graduate of Francis Scott Key High School. His mom wanted to do something extra special for him – a senior portrait session to document this milestone in his life. Graduation marks the transition from minor to adulthood. As we all know, COVID-19 has led to school closures nationwide. 2020 Seniors have missed out on … Read More
Hand sanitizer and other disinfecting products are in high demand right now, so much so that the shelves emptied completely at local and online stores across the globe. My dear friend Michelle of Destinations Scented Candles wanted to fill the void, and thus her new Anit-Bacterial Hand Gel product was made. She offers her hand sanitizers in four fragrances: Lemon, … Read More
7 Questions to Plan a Successful Photo Shoot Photographs are a must-have in any marketing plan. You’ve built and nurtured your business, so it is important that you partner with a photographer that understands your needs. How do you go about finding and hiring the RIGHT photographer? Unsurprisingly, the number one question that inquiries can think to ask is “how … Read More
A MINI DOCUMENTARY BY KELLY HECK My family camping at Assateague Island National Seashore began over 20 years before I was born. The earliest (dated) pictures I could find are dated 1969. It began with my Aunt Helen (Helen Stout) and her boys, Tommy & Philip. Then my grandmother, Sandy (Sondra Eaton) joined in the annual summer camping trip with … Read More
A good friend of mine, Kimberly from Pictures-R-Us, saw a wonderful video idea posted from a business owner located in Hanover, Pennsylvania. She shared the video with me, excited by the possibilities of doing one for our town, Taneytown, Maryland. Kimberly asked if I would take the lead on the effort since I have light experience in video editing – and … Read More
I had a wonderful visit to San Diego, CA to visit a dear friend who just amazes me with her energetic spirit, love, and charm. Plus, she’s killer talented! I visited for a week, and only one gray, rainy day. A perfect day for soft light at La Jolla Beach. We were just one of many photo sessions taking place … Read More
Hi guys! I’m Kelly Heck, and B2B photographer in the central Maryland area, and I love helping entrepreneurs and business owners look their absolute best! Lighting is my first love, but great lighting is not just limited to photography… Video calls are becoming more and more popular, especially with COVID-19 pushing work-from-home. We have access to many free video call … Read More
In the face of uncertainty due to cancellations and business closures, many small business owners and entrepreneurs are faced with difficult choices and challenges. This is a time when many people are feeling the weight of the world, and it seems a good time to give up, to stop trying, and to wait this one out. But we cannot make … Read More
Check out the new booklet designed by Carroll County Office of Tourism – “Carroll County, Maryland Barn Quilt Trail” – featuring photographs of 35 Barn Quilts, photography by me – Kelly Heck! Bonnie Staub, Manager at the Carroll County Office of Tourism, and her team won “Best Printed Promotional Material – Barn Quilt Trail” at the 2019 Maryland Tourism Coalition … Read More
Instagram is an incredible platform to showcase photographs that represent you and your business and/or interests. An interactive addition to Instagram is Instagram Stories, paired with Story Highlights. Story Highlights create an easy way to archive and categorize your favorite story posts to last forever as well as add a personal touch to your Instagram profile! Instagram Stories is a … Read More
We all need to market ourselves like experts in this over-saturated world, but it’s easy to get hung-up on what to photograph. I LOVE Personal Branding Photography. And I feel that the best way to market yourself is through photography. I’m not biased at all. 🙂 As a professional photographer, my recommendation is to brainstorm scenarios that would help tell … Read More