1. Provide a link where those interested can learn more and/or RSVP.
2. Provide contact information for a Point Of Contact managing your event.
3. Use the power of SEO keywords in your event title and description.
4. If it is a ticketed event, make tickets easy to purchase.
5. Crowdsource marketing materials through audience participation.
6. Offer special tickets (early bird, VIP, bundles, groups)
7. Offer Sponsorships and/or Partnerships to increase your audience.
8. Spread the word through Social Media.
9. Advertise where your audience is.
10. Make your event easy to share.
11. Invite your audience through Email Marketing.
12. Run competitions and/or give aways.

1. Write a headline that grabs attention.
2. Provide info about both your news worthy event and your organization.
3. Note most important information first with supporting info to follow.
4. Keep it brief - this will result in less edits and more readers.
5. Interject a quote from someone heavily involved in your story.
6. Feeling stuck? Answer WHO, WHAT, WHEN, WHERE, WHY.
7. Include a Point of Contact for follow up questions.
8. Include "For Immediate Release" or a "Date of Publish".
9. Include 1 to 2 active Hyperlinks, such as your website or a landing page.
10. Submit 1 to 3 Photos that enhance your story and catch the eye.
11. The best time to submit your PRs is Tuesday morning.
12. Send to local news outlets, bloggers, industry publications, & partners.
13. Saw your story in the paper? Send a follow-up thank you to the editor.

1. Put the right team in place - people who understand your vision.
2. Seek out mentors to help guide you through your new venture.
3. Every agreement you have should be formalized with a signed contract.
4. Don't be afraid of competition - let it drive you to improve.
5. Create content... websites, social, blogs, videos, press, podcasts.
6. Never stop networking - these connections will keep you afloat.
7. Be willing to fail, get up, and try again.
8. Learn your niche and continue seeking out education and growth.
9. Be smart about money - know your cost of doing business.
10. Take care of YOU so that you are in prime shape to care of your business.

1. Commit to a select number of groups and be a regular.
2. Choose groups with an audience that fits your target.
3. Dress for the type of customers you want to attract.
4. Value relationships over leads - trust leads to referrals & sales.
5. Be prepared with business cards, and a pen for notes.
6. Introduce yourself clearly, stating your name slowly.
7. Ask questions and listen - take notes for a follow up.
8. Find points of uncommon commonality to build connection.
9. Prepare a brief and engaging description of what you do.
10. Meet and greet those you do not know.
11. Learn to move on gracefully so you can meet many.
12. Follow up with a brief "nice to meet you" and touch on talking points.

1. Track Visitor Engagement with Google Analytics - it's FREE!
2. Use Keywords and Keyword-Phrases throughout your content.
3. Keywords should have a balance between broad and niche.
4. Make use of formatting (like headings) to emphasize content.
5. Create custom Title Tags for every webpage.
6. Create custom Meta Data content for every webpage.
7. Include Alt Tags on any photos or images of relevance.
8. Consider custom photo and video for at least your home page.
9. Integrate valuable internal and external links into your content.
10. Make sure your anchor text includes keyword descriptors.
11. Use a mobile friendly platform and / or template.
12. Write content regularly for a Blog on your website.
13. Optimize (reduce file size) your photos and graphics for web.
14. Write for HUMANS first, SEARCH ENGINES second.
15. Use readable URLS for your webpage file names.